Frequently Asked Questions

What about contacting advertisers not on my sports’ list?

We are eager for new advertisers. The best potential advertisers are businesses you patronize. Please review the master list to verify that another sport is not already assigned to that business. We do not want to disrupt our advertiser’s business with multiple contacts for the same purpose.

What is needed to create ad copy?

Include with the contract a description, sketch, or printout of how the ad should appear. If the business doesn’t know exactly what they want, Vicky, the printer’s graphic artist, can design the ad. Her number is 972.243.3835.

What about using pictures in the ad?

We can use professional photographic prints as well as your digital pictures. Color or black-and-white photographs are acceptable. Remember, if a picture must be enlarged a significant amount for the ad, it may appear grainy due to enlargement. Attach instructions regarding the size/cropping/etc. on a post-it note. We try to return pictures—enclose a self addressed stamped envelope with your contract / ad copy. See page 1 of ad guidelines regarding digital photos.

What if pictures or ad copy are not available by the deadline?

Advertising can only be accepted based upon the deadline date. If production and layout schedule allows, we will try to accommodate all those wishing to advertise, but we cannot promise any exceptions. Since this is on a first come, first served basis, an advertiser may risk losing their spot to someone else should another advertiser have all the information, ad copy, contract and payment submitted.

Are there any production guidelines for photos, artwork, or camera ready art?

Check the enclosed information sheet from our printer, Jayroe Printing.

What happens to the proceeds from ad sales?

The All Sports Program is the primary fundraiser for the Wildcat Club. Monies provided by this project are used to support ALL sports at LHHS. Each sport benefits! The coaches make a “Wish List” each year and we have been able to help fulfill their wishes.

What about those prior advertisers on my list that didn’t respond or chose not to advertise?

We are especially interested in information on those businesses on your list that do not purchase ads. It will help us to determine whether to contact them in the future. Please keep track of these businesses’ responses and report them on your status reports.